Nasdaq Private Market Backing the growing private market
In today’s market, startups are staying private longer. Nasdaq Private Market was formed in response to the growing need for shareholder liquidity, giving employees the option to sell shares.
Based in New York City, Nasdaq Private Market (NPM) provides alternative liquidity solutions for private companies like Facebook, DocuSign, and Pinterest. To stay ahead in the fast-paced market, NPM’s marketing and communication team needed a faster, easier way to manage content online.
An outdated process
Managing content on NPM’s old website was a hassle. News articles, company-wide information, announcements, and more were scattered across many locations. Editors couldn’t create from one central page and more advanced functionality was needed to meet site visitors’ needs.
We recommended using Drupal to automate part of the process. New content could be categorized, sorted, and re-ordered based on predefined logic and published instantly.
Bringing content up to speed
Creating and publishing content became more manageable for NPM after we automated their system’s key features and re-organized the site’s information. This led to a better overall experience for site visitors.